How to use Brand projects in WriteWithPaige for marketing content

Step by step

1. 1

   Step 1: Create a Brand project

   Click “New Project”, choose the “Brand” tile, name it and tap “Create”. New accounts can also tap “Writing for a brand or business?” on the setup screen.

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   Step 2: Set up your Brand Bible

   The “Set up your Brand Bible” window opens. Choose “Upload brand guidelines” (PDF, DOCX, TXT or MD) or “Answer a few questions”.

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   Step 3: Review and save

   Paige drafts entries such as Brand Voice and Audience Persona. On “Review your Brand Bible”, check them and tap “Save to Brand Bible”.

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   Step 4: Write a document

   Ask in the chat, for example “Write a launch email for the spring sale.” Paige reads your Brand Bible first, and the draft waits for you to accept it as a new document.

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   Step 5: Check it

   Open the document and click “Edit” in the status bar. Run “Brand Pass” for line checks, or “Brand Report” for a whole-project review.

What changes in a Brand project

A Brand project uses the same workspace with different names and tools.

The "Set up your Brand Bible" wizard

The wizard opens when you create a Brand project. It gives you two ways in.

“Upload brand guidelines” takes a PDF, DOCX, TXT or MD file. You see “Analyzing your brand guidelines...” while Paige pulls out structured entries.

“Answer a few questions” asks three things: “How would you describe your brand voice?”, “Who is your primary audience?” and “What should your content never do?”. Answer as much as you can, then tap “Generate Brand Bible”.

Either way you land on “Review your Brand Bible”, where you can check each entry before you tap “Save to Brand Bible”. Prefer to do it by hand? Tap “I’ll set it up myself”.

Brand Bible entry types

Every Brand Bible entry has a type. Brand Voice and Style Rules are always sent to Paige in full. The others are read when they matter.

Briefs: plan a campaign

Click “Briefs” in the rail and type a name such as “Q4 Launch”. A brief has a status (draft, active, review, complete or archived), a “Goal”, an “Audience”, “Channels” (Email, Google Ads, Meta Ads, LinkedIn, Landing page, Blog, Social), an “Offer”, “Key messages”, a “Deadline” and “Documents in this brief”.

When a brief is in review or complete, a “Results” section opens with “Open rate %”, “CTR %”, “Conversions” and “What we learned”. A completed brief is saved to your Brand Bible as a past campaign, so Paige can learn from what worked.

Brand quick rewrites

Select text in a document and a small rewrite bubble appears. In a Brand project the options are “Tighten”, “Smooth flow”, “Fix grammar”, “Punch up CTA” and “Simplify jargon”.

You see “Rewriting…”, then the change side by side. Tap “Apply” to keep it or “Dismiss” to leave your text as it was.

Brand Pass, All Docs and Brand Report

Click “Edit” in the status bar under a document. “Brand Pass” checks the open document: wording, repetition and channel-specific checks when the document belongs to a brief. Its fixes arrive as drafts for you to accept.

“All Docs” runs the Brand Pass over every document in one go, and each document with fixes gets its own suggestion to review. “Brand Report” (“Run Brand Report”) reviews the whole project at once.

All Docs and Brand Report are part of the paid plans. On Free, they open the plans window.

Team sharing (Business plan)

On the Business plan, the owner of the organization sees “Team sharing” in the Projects panel of a Brand project. “Share with team” gives everyone in your organization access to this brand workspace. A shared project shows a “Shared” label, and “Stop sharing with team” turns it off.

Team sharing is for Brand projects. For stories, use co-author invites instead.

Questions